Advertising Ideas
An Archive of Short advertising briefs and the resulting ideas/Concepts
THINX
Audience: Mature Women
SMP: The inconvenience of periods are a thing of the past.
Insight: Periods can be messy and an accidental misplacement of a sanitary item can lead to the unfortunate death of your favourite underwear, sheets, pants, etc.
Idea: Remind people of the items they’ve lost to unfortunate period accidents using horror inspired imagery e.g. ghosts, coffins full of underwear, etc. #PeriodHorrorStories
Execution: Metrolite/Poster/Magazine Ad
Massel Stock Powder
Aim: Increase Massel Stock Powder’s brand awareness and sales
Audience: 27-45 years old foodies who want food that’s quick, healthy and tastes homemade
SMP: Full Flavour, No Fuss
Insight: Massel Stock Powder Massel Stock Powder is vegan, gluten free, uses natural GMO free vegetables, and is free of artificial colours and flavours, cholesterol, MSG and transfats.
Execution: Metrolite
Idea: Use the image of cattle and chickens made out of vegetables to highlight the stock powder’s vegetable origins
City Hatters
Audience: 20-40 year old men and women
SMP: Make a hat part of your personal brand.
Insights: Music can be fundamental part of one’s personal brand.
- Different types of hats have a certain moods and ‘hattitudes’ associated with them.
Idea: How it feels to wear a hat.
A virtual hat-wearing experience that uses the music associated with certain styles of hat to simulate the feeling one gains from wearing a hat e.g. Bucket Hats and the 90s; Cloche hats and the roaring 20s; and Akubras and rural Australia.
To do this, playlists would be created on Spotify, and then promoted through City Hatter’s owned social media channels (Facebook, Instagram and TikTok) and sponsored articles on youth media websites like Pedestrian.TV, Buzzfeed and Junkee Media.
Why? The playlists connect to the heritage of City Hatters; highlights their variety of products in an unexpected way via a digital channels; and encourages repeat brand interactions with the audience
