Maltesers: A Teaser for Every...
Aim: Position Maltesers to consumers as the snack of choice when watching any movie or TV series.
Insight: ‘The lighter way to enjoy chocolate’. Witty, adult humour.
Idea: ‘A teaser for every movie’, ‘A teaser for every series’.
Briefing Agency: Clemenger BBDO Melbourne
Created with Lari Smith
Posters
These humorous posters would be displayed on Malterser’s own social media channels and printed posters at cinemas near candy bars.
Targeted YouTube Pre-Roll Ads
Short Maltesers-themed pre-roll ads would appear before users watch film-/tv-related content. These ads would change depending on the show/movie-related content watched by the user e.g. when watching Star-Wars related content, a Star-Wars version of the ad would appear.
Teasing Twitter Account
A Teasing Twitter account would be created to tease followers about popular TV series and movie. The hashtags #ateaserforeveryseries and #ateaserforeverymovie would be used to link the larger campaign and to track audience participation.
